FREENOW Integrates Alipay+ to Enable Asian E-wallets Acceptance in Seven European Countries, Enhancing the Travel Experience for Global Tourists

• FREENOW has integrated Alipay+ as a payment solution for international users, providing convenient cross-border payments in seven major European countries. 
• Alipay+ has developed a FREENOW mini-program for seamless taxi booking and payment via three supported e-wallets: Alipay (Chinese mainland), AlipayHK (Hong Kong SAR, China) and Touch 'n Go eWallet (Malaysia).​

BERLIN, GERMANY – FREENOW, the leading European taxi app, has integrated Alipay+ cross-border mobile payment solutions with its taxi cab services in seven European countries: Spain, Germany, Ireland, Italy, France, Greece and Austria. The partnership enhances the travel experience for Asian visitors to Europe, as the region benefits from peak tourism this summer. 

Alipay+, a suite of cross-border mobile payments and digitalization technology solutions and official sponsor of UEFA EURO 2024™, has developed a mini-program that allows Asian tourists to book a FREENOW taxi and pay with one of three e-wallets: Alipay (Chinese mainland), AlipayHK (Hong Kong SAR, China) and Touch 'n Go eWallet (Malaysia), as if they were in their home country. 

AlipayHK users will be able to earn personalised rewards with every FREENOW ride they take, providing another benefit for travelers from the Hong Kong region. 

Andreas Maier, FREENOW’s General Manager of Germany and Austria, commented on the partnership: "FREENOW, Germany's leading cab app, is proud to partner with Alipay+. This collaboration allows us to offer Asian travelers an unrivalled experience, combining convenience with our best-in-class-service."

Pietro Candela, General Manager of Europe at Alipay+, commented: "During the peak summer season, FREENOW will benefit from the large influx of Asian tourists visiting major European cities, which are becoming increasingly popular destinations, especially this year for the EUROs. We also want to adapt to the needs of these Asian travelers, so that they can conveniently pay with their preferred e-wallet and benefit from the personalised promotions on offer.”

FREENOW was founded in 2009, with the mission of modernising the taxi sector by creating an advanced tech platform that helps drivers transition to an app-driven, sustainable taxi service. FREENOW has over 150,000 partner drivers in Europe, and advocates for a taxi framework that protects its drivers and passengers.​

About FREENOW

FREENOW is Europe’s multi-mobility app with taxi offering at its core, available in 9 European markets and over 150 cities. FREENOW users can access various mobility services within a single app, including taxis, PHV, carsharing, car rental, eScooters, eBikes, eMopeds and public transport. FREENOW partners with numerous mobility brands and aggregates their offering with the ambition to make urban mobility more efficient and sustainable without adding new vehicles on the street. The Germany-based company is backed by the BMW Group and Mercedes-Benz Mobility. FREENOW is led by CEO Thomas Zimmermann.​

About Alipay+

Alipay+ is a suite of cross-border mobile payment and digitalization technology solutions that help connect global merchants to consumers. Consumers enjoy seamless payment and a broad choice of deals using their preferred payment methods while travelling abroad. Small and medium-sized businesses may use Alipay+ digital tools to enhance efficiency and achieve omni-channel growth.