We are rebranding! A New Mission, A New Vision, A New Look

Stepping into Spring 2025, from our headquarters in Singapore and 30+ global offices, Ant International rolls out our new corporate mission and vision, embodied in a rebranding program across our business pillars.

Building on the mission and vision of Ant Group, the global pioneer in digital payment revolution and inclusive fintech, Ant International reaffirms Our Mission:

Make it easy to do business anywhere,

Bring small and beautiful changes to the world

We are committed to harness the power of digital technology, and close the digital divide in the global economy, and drive prosperity in a healthy, inclusive digital commerce ecosystem.

Towards that simple yet ambitious mission, we identify Our Vision:

To be the most trusted and innovative digital partner to bring inclusive growth to all

·     We strive towards a future of inclusive growth, where everyone and every business has equal opportunities to thrive, however small, remote or underbanked they are. To reach that goal, we focus on 2 paths: 

·     Accelerating innovation, from payment to digitalisation, from providing partner wallets with world-leading super app capabilities, to building cutting-edge AI tools on everything from global treasury and growth marketing, to SME-oriented credit and lending solutions.

·     Expanding collaboration, to strengthen an ecosystem of trust with financial, commercial and public sectors, so we keep raising safety, compliance and governance standards, and build a more sustainable and resilient world for everyone.

This new vision is embodied in Our New Look. The new brand design features a vibrant Belt of Inclusive Growth, flowing across the Ant International family logos for our 4 business pillars: Unified Wallet Gateway, Unified Merchant Payment, Unified Global Account and Inclusive Embedded Finance services. It symbolises the bond of trust and partnership across geographies and industries, as we press ahead together to achieve sustainable prosperity for ordinary people and businesses large and small.

Thank you, dear customers and partners, for your trust and support! If not now, when? With an Always Day One spirit, we step into the voyage with you towards a limitless future.